Women are starting new businesses in the U.S. at break-neck speed, and the need for new social networking sites for women has increased significantly. Currently just 16% of the total number of U.S. small businesses is owned by women. A recent report released by The Guardian Life Small Business Research Institute projects that female-owned small […]

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Social Marketing in the Times of Covid-19-Remember, This Too Shall Pass Things may seem bleak what with the Covid-19 pandemic, the total lockdowns across the world, and the human and social cost of these uncertain times. Yet, as the Persian adage goes, this too shall pass, which brings us to a very important question. What […]

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How Social Media Is Affecting Current Fashions and Trends In the past, the fashion world has seemed like a place out of reach to the general public. A mysterious place; which only the rich and famous could be part of. These days, however, thanks to the revolution of social media, this world has opened up, […]

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Invention and Entrepreneurship Is the REAL Social Activism for Poverty Stricken Communities Every major shift in society has been led by inventions and profitable businesses. Steel, Autos, Trains, Planes, Door Knobs, Clothes Dryers, Trucks, Internet and Mobile phones have radically activated social change that endures for generations. Risk seeking entrepreneurs initiated their vision and changed […]

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7 Actionable Strategies For Greater Social Media Impact With the growing expanse of social options to create brand awareness, do you know where you should be hanging out? It’s impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly. To get […]

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Social Effects Of Downsizing Human Resources A set of thorny process issues concerns the impact of downsizing on the local community. Downsizing, especially focused layoffs by large corporations (that lead, say, to the closure of an entire facility), can have devastating impacts on a local community. As extreme examples, there are cases of rural community’s […]

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Understanding Social Structure – India Understanding Social structure The Importance of Society The society is an indispensable part of the human life which helps in moulding and developing an individual. A society enables the formation of social groups and shapes cultures. And most importantly, it brings people of different origins together. The society provides support […]

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7 Social Media Tips For Your ECommerce Website Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective. 1. Create Valuable Content to Share So that you have something to share on social media, create content that adds value to your audience. For example, create […]

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How to Manage the Social Media With Covid-19 Around The suddenness and ferocity with which the Covid-19 pandemic has struck the world is unprecedented. With people forced to quarantine themselves and maintain social distancing, people’s lives and livelihoods have taken a downward spiral. However, the silver lining is that the crisis will blow over once […]

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How Social Media Is Driving Sustainability and Ethics in the Fashion Industry The sustainable fashion industry is gathering pace as consumers start to think more about what they buy and try to lessen the impact of their purchases. Part of the reason for the growing success of sustainable and ethical fashion is social media and […]

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