Should You Stop Marketing During COVID-19? The Impact of Coronavirus on Small Business As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s […]
Fashion Marketing 101 In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a […]
Fashion Marketing Planning What’s in a fashion marketing campaign? This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix. Fashion marketing […]
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