The Psychographics of a Fashion Marketing Campaign We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate. Profile of Shattered Girlz I met the designer of a fantastic t-shirt brand the other day that operates under […]
Social Marketing in the Times of Covid-19-Remember, This Too Shall Pass Things may seem bleak what with the Covid-19 pandemic, the total lockdowns across the world, and the human and social cost of these uncertain times. Yet, as the Persian adage goes, this too shall pass, which brings us to a very important question. What […]
What Is Viral Marketing And Why Is It Right For Your Brand? Viral Marketing – what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more […]
Freelance Writers – Marketing is Not a Dirty Word – Part 1 I often have the opportunity to meet new medical writers, and their most frequent concern is that they don’t like to/want to/have the money to [insert your choice here] market themselves to prospective clients. In one breath, they admit they hate to market; […]
Why Hiring Digital Marketing Services Is More Important Than Ever Crisis After Crisis As many around the globe continue to wonder when the COVID-19 crisis will begin to subside, organizations and their brands are also experiencing severe uncertainty and economic challenges. Natural disasters, political unrest, and disease have been major disruptors over the past few […]
The Importance of Empathy-Based Marketing 3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess […]
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak You’ve heard marketing and advertising gurus quip, “Sell the sizzle, not the steak.” Advertising initiatives best reach their target audience with benefits and the “wow” effect, not the value or features of their product or service. This may work well to get customers in the […]
How To Make Extra Money During Covid-19 Lockdown – Consider Affiliate Marketing The Coronavirus lockdown is changing every aspect of the world. In particular, people are realizing that formal employment will not be a future certainty and thus looking at how to make extra money during Covid-19. Massive job losses are certainly looming and alternative […]
Your Guide to Paid Marketing During COVID-19 Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend […]
Marketing and Dating Are The Exact Same Thing One of the first principles I teach in my books and speeches is that approachability is a two-way street. The word comes from the Latin verb apropriare, or “to come nearer to.” This means that in addition to being proactive in approaching customers, prospects and friends; you […]
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