In a very crowded field of matchmakers who have a presence both online and offline, its key to your success to clearly identify who your target audience is and exactly what they should expect to pay and receive from you service. Failure to communicate your specific message in the first 15 seconds and you risk […]
Brand Positioning – Brand Image That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, […]
A Brief History of the Adidas Brand Adi Dassler invented the Adidas brand during the 1920s; the brand name is an abbreviated version of his name. Adi was an avid sports fan, but also a manufacturer of shoes, and he had a vision: to invent trainers that would allow a sportsperson to perform at an […]
What Is Viral Marketing And Why Is It Right For Your Brand? Viral Marketing – what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more […]
The History of Diesel Jeans Brand The history of Diesel jeans began in Italy in 1955 with the birth of Renzo Rosso, future establisher of the brand, the man who once said “We don’t sell clothes, we sell lifestyle.” Young Rosso turned out to be an enterprising boy and in the age of 10 he […]
The History of Tommy Hilfiger Brand The establisher of the brand Thomas Jacob Hilfiger was born on 24th of March, 1951 on Ellesmere. He was the second child in a large Catholic Irish family, having eight brothers and sisters. At the age of 18 Tommy breaks up his study to start working in a small […]
The History of Colin’s Jeans Brand The history of made to measure jeans by Colin’s started in 1983 when a Turkish businessman Nurettin Eroglu and his four brothers established a small garment manufacture called “Eroglu Holding”. Originally the factory produced coats and down jackets, but in 1986 the first jeans were manufactured there. That year […]
Deadly Things That Drastically Damage Your Brand Image In the online world, your brand image is very important as it makes you win the faith of your customers. Therefore, you are not able to bear any damage to it. A wrong turn or decision may end up everything; therefore, you have to be very careful. […]
3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19 How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how […]
Customized Boxes For Your Lipstick Brand Packaging is a very important part for every cosmetic business. If your product is good, without quality packaging it may not do well in the market. This is the reason why you find top brands, come up with inspirational ideas for presenting their products. They understand the prestige behind […]
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