Have You Heard the Hottest New Fashion Trend? Mother-Daughter Matching Clothes!
You’ve seen it on ABC’s Good Morning America, you’ve heard
that Rosie O’Donnell from The View loves it, you’ve seen it
in fashion magazines – Mothers and daughters are showing
their pride in each other like never before by hitting the
town in matching and coordinating outfits. Why is this trend
so hot right now? Here’s why:
· Mothers are ‘younger’ and daughters are ‘older’. Moms
still read the same fashion magazines as they did before
they attained Mom status. Today’s Moms are often health
conscious and fit; they look and feel young and refuse to
abide by outdated societal fashion guides to ‘dress their
age’. Bombarded with mass-marketing fashion magazines and
the fashion attention their TV icons receive, young girls
are starting to attain a fashion consciousness at an earlier
and earlier age. This brings mothers and daughters closer
together on the spectrum of fashion trends more than ever
before. The boundaries between the generations have shifted
and overlapped, rendering everyone virtually the same age in
‘fashion’ years.
· Mothers are hip, stylish…cool. Where daughters in the past
may have shied away from anything remotely similar to their
mothers, rolling their eyes and proclaiming their moms
hopelessly fashion challenged, that is not the case today.
Many daughters look to their own mothers for their sense of
fashion, mimicking their style, so that Moms and daughters
today are often wearing the same styles! Proof of this can
be found in college blogs written by girls proclaiming their
fashion compatibility with their mothers and even attaching
photos of mother and daughter in matching dresses for the
world to view. Today’s Moms dress their babies, toddlers and
primary schoolers in designer ‘mini me’ versions of their
own clothes.
· Moms and daughters shop together….and enjoy it. This
tradition is certainly not new, but where mothers might have
had to drag their daughters kicking and screaming to the
malls to shop for clothes, this is not longer the case.
Shopping for clothes with Mom is a treat, a delight, a time
to be together and bond over something both are passionate
about. Proof can be seen nearly every week in paparazzi
photos of famous Moms shopping with their daughters. Even
Madonna and her daughter engage in elaborate mother-daughter
shopping trips to Harvey Nicks and Harods to foster their
posh fashion sense.
· Mothers and daughters LIKE each other. What Mom doesn’t
secretly love it when her little girl raids her closets,
trying on her dresses, jewelry and shoes exclaiming, “I want
to be like my Mommy!” Any Mom who is bursting over with
pride for her daughter enjoys showing her off and what
better way to say “Here she is and she’s mine!” than to
dress her in a matching outfit. The increased availability
of trend-following mini-me children’s wear make it easier
than ever before to follow seasonal and fashion trends for
mother and daughter.
clothes shop
